DIGICEL, on Wednesday revealed a new and ground breaking partnership in national sports development in St. Lucia.
Digicel has partnered with Vizions Entertainment in the presentation of the Super League Football Competition. At a press launch held on Wednesday at the National Cultural Centre, Digicel pledged its commitment as Platinum Sponsors to the league.
Super League brings many innovations to the football arena in Saint Lucia. The tournament standards have been set based on international standards of decorum and discipline which included strict adherence to dress code by teams and coaches, support for the Feed the Poor Programme, and educational scholarships to young promising players among others.
Director of Vizions Entertainment, Mr.DidusFedee spoke of the organizations commitment to contributing significantly to the development of the sport in Saint Lucia through the league. “Recognizing that the knockout format of football does little to contribute to the overall development of the sport as not enough is being played; this year the competition will be changed to;a round robin format. Teams will therefore be divided into four groups and will compete on a round robin basis. This format will also foster greater development of the players’ skills, technique, discipline and overall self-development through the game. ”
Marketing and Communications Executive at Digicel, Miss Louise Victor who delivered remarks at the press launch said “Digicel remains committed to contributing to national sports and youth development in every way. Under our Be Extraordinary philosophy we believe in celebrating and promoting the extraordinary talent that lies within the young people of our country, in this case our young men. This investment however is beyond just an investment in sports but it is also aligned to our philosophy of youth development and contributing to changing lives every day in every way. We are cognizant of the impact that such programmes like Super League have specifically at the grass roots level and as a corporate citizen with a deep social consciousness we affirm our commitment to continue investing in youth and sports development in St. Lucia. “
Digicel encourages Saint Lucians’, sports fanatics, football lovers and persons within the communities to come out in full support of their teams and to witness “football at another level.”