PRESS RELEASE – VERNESSA Hughes and Nessa Raymond will be packing their bags soon as they get ready to indulge in the “greatest show on earth”, Trinidad’s carnival, thanks to Campari.
Hughes and Raymond are the grand prize winners of Campari’s sensational “Road To Trini Carnival 2018” promotion launched in St. Lucia in November last year.
The “Campari Road To Trini Carnival 2018” promotion gave consumers the opportunity to enter, by simply purchasing a bottle of Campari or Campari cocktail and receiving a Campari experience card with an entry code. Consumers were then required to text in the code to the number provided, or download the Campari XPerience App and input it there. The winners were then selected randomly via a computerized system.
On Friday, January 5, Campari officially presented the two winners with their packages at Peter & Company Distribution (PCD), Cul De Sac.
Hughes, who runs a bar with her partner in Gros Islet, said that at first she was in disbelief when she got the call about winning.
“I thought it was a prank call when the representative from Peter & Company Distribution called to inform me that I had won, so it took a while to sink in despite having entered several times,” she said, adding that she is super excited about going to Trinidad.
“I have been to Trinidad’s carnival before, but it has been twenty years since the last time. So now I am really grateful for this opportunity to go back. Thanks to Campari, I can really celebrate and enjoy one of the best carnivals in the world.”
When asked what her favourite way to enjoy Campari was, Hughes replied, “With Cranberry juice!”
Similarly for Raymond, this was the best gift she could have received coming into the New Year and she, too, intends on making the most of it.
“I love carnival and I love Campari, so the two coming together is a great way to kick off my year and I know I will have a blast in Trinidad,” she said.
“Campari on the rocks,” she said, is her favoured choice of drink.
Denver Alcee, Campari Brand Manager at PCD, said that he was thrilled to see the overwhelming number of people who participated in the “Road To Trini Carnival 2018” promotion.
“From the phenomenal launch party with BunjiGarlin in November to the end of the draw in December, Saint Lucians were really behind this Campari promotion. For that, I would like to say a big heartfelt thank you,” he said.
“It has been an intriguing year for us at Campari and we look forward to bringing more exciting Campari promotions and innovations to Saint Lucians in the coming years.”
The two winners along with their guests will be joining others from the Bahamas, Grenada, Belize and Trinidad & Tobago for Trinidad Carnival 2018, which culminates on the February 13. Their prizes include airline tickets, accommodation, costumes for the Carnival band Tribe in the Rogue section, in addition to VIP access to all Campari events, where they will be celebrated by the world’s best-known and most stylish aperitif, Campari!