Minister of Tourism Dr Ernest Hilaire has called on stakeholders to find ways to ensure that more of the EC$3.5 billion in visitor spending circulates in Saint Lucia.
Hilaire commented while explaining the importance of the GIMMIES to those who make the industry what it is in Saint Lucia.
Recognising the rapid expansion of the event, Dr. Hilaire indicated that a larger venue may be necessary as “more hospitality workers are eager to participate in this celebration.”
Saint Lucia recently concluded its 3rd annual Gimmies, declaring it a resounding success that showcases the vibrancy of hospitality providers.
“The Gimmies were established by industry partners to highlight the exceptional contributions of our individuals who make extraordinary efforts to ensure our success. Last year marked a record-breaking year for Saint Lucia, and our people are the foundation of that achievement,” Dr. Hilaire stated during a recent media briefing.
He said that beyond the competition, “the acknowledgment of all workers in the sector is paramount. We anticipate even greater participation next year with more submissions and nominations, allowing us to honour those who truly make a difference in the tourism industry.”
Addressing the trend of accommodation preferences, he noted that 30% of visitors opt for Airbnb-type facilities, with “30,000 individuals choosing this option last year.”
The minister further revealed that daily visitor spending averages around “EC$79.5 million, directly benefiting local operators of these accommodations.”
Dr. Hilaire affirmed the authority’s commitment to “expand and promote the ‘Collectione de Petites,’ which encompasses small villas and home accommodation options for visitors.” He asserted the need for more Saint Lucians to reap the rewards of the tourism industry.
He articulated the broader vision for community involvement in the hospitality sector: “We aim to transition tourism from being solely resort-based to a community-centric experience. We want more visitors to immerse themselves in local communities and contribute economically.”
He acknowledged the vital role of the Community Tourism Agency in advancing this initiative, mentioning the recent sod-turning ceremony for the Anse Ferre Lookout Point in Ciceron, with plans for more ceremonies in various communities in the coming weeks.
“We are creating richer community experiences, and the Water Sculpture Park is a flagship project for us,” Dr. Hilaire asserted. “Our focus is on generating more engaging experiences.”
Looking ahead, the minister announced that discussions with cruise liners have been initiated to enable local creatives to perform onboard, thereby creating new opportunities for community groups, especially those involved in cultural arts.
He highlighted the abundance of ‘live community’ events occurring daily, stressing their replicability in various neighbourhoods.
For instance, plans are underway for an ‘Earth Tour’ in Choiseul, featuring artisans who will demonstrate their craft. “We will support them in upgrading their facilities, allowing visitors to see how traditional items are made,” he noted.
Dr. Hilaire articulated, “This initiative is critical for preserving traditional arts and crafts, creating sustainable livelihoods, and expanding market opportunities for artisans.”
He also outlined plans for a ‘Sea Moss Experience’ in Praslin, where visitors will kayak to sea moss farms, observe the harvesting process, learn about its various uses, and other community activities to entice the visitors.