PRESS RELEASE — PITON Malta, a true beacon of community and tradition, reaffirms its dedication to social responsibility by actively engaging in initiatives that uplift and support the society it serves. With a strong belief in the power of giving back, the brand embarks on a mission to make a positive impact in the lives of the less fortunate through various Corporate Social Responsibility (CSR) programmes.
One of the key initiatives that exemplify Piton Malta’s commitment to social welfare is its partnership with the Red Cross for the “Feed the Underprivileged” programme. On the third Sunday of each month, Piton Malta joins hands with the Red Cross to provide nourishment and support to those in need. This heartfelt effort takes place at two locations in Castries, where the brand’s mission to create a better world comes to life.
In a bid to address the pressing issue of hunger in the community, Piton Malta has pledged to assist the Red Cross by contributing monthly grocery vouchers from July to December 2023. These vouchers, amounting to a total donation of at least $500 worth of shopping vouchers per month, will be used to procure essential grocery items for the preparation of nutritious meals for the homeless and underprivileged members of society.
Fern Wilson-Jean, the dedicated Category Manager for Malts at Heineken St. Lucia Ltd., emphasized the brand’s deep-rooted commitment to social welfare, saying, “Piton Malta has always been committed to giving back to society, and assisting the Red Cross is an extension of this commitment. We believe that it is our responsibility to show kindness, share happiness, and support communities, and we are proud to be able to make a positive impact in the lives of those we serve.”
Piton Malta’s participation in the “Feed the Underprivileged” program signifies the brand’s core values of compassion, community, and making a difference where it matters most. By extending a helping hand to those in need, Piton Malta exemplifies how even small acts of kindness can create ripples of positive change in society.