PRESS RELEASE – THE Saint Lucia Tourism Authority’s UK Showcase provided the ideal preface for many key industry meetings with travel partners and the media.
During the week of September 10 – 14, 2018, Saint Lucia tourism officials headed by Minister of Tourism, Information and Broadcasting, Dominic Fedee, conducted face-to-face meetings with officials from the Association of British Travel Agents (ABTA).
Saint Lucia officials had two update meetings: the first was with ABTA’s head of media, Sean Tipton and the second with the organisation’s head of destinations and sustainability, Nikki White.
Topics during the meetings included the impact of Brexit on tourism and the growing trends for British holidaymakers such as sustainable tourism.
Speaking on the Importance of the UK visit and showcase Acting Chief Executive Officer and Chief Marketing Officer of the Saint Lucia Tourism Authority, Tiffany Howard stated “The UK is our second largest market and we are encouraged by its continued growth.
“There is a strong connection with the destination and as trends move toward more authentic experiences we know that our village tourism project will fill that growing demand.”
Saint Lucia also hosted a UK media lunch at Daphne’s, Kensington with 25 prominent media houses in attendance including The Telegraph, The Times, National Geographic, Hello! Magazine and Wisden magazine.
The Telegraph also conducted an interview with the Tourism Minister on the new airport developments.
Latest year-to-date stayover arrivals figures as at July 2018 show the UK market up 7% from 2017.
The Saint Lucia tourism contingent also conducted two other important trade sessions.
The first was a Meetings, Incentives, Conferences and Exhibitions (MICE) buyer networking session on Monday, September 10, 2018 and the second was an appreciation dinner with senior airline officials and tour operators on the evening of September 11. (SLTA)