Features

St. Lucia Says Campari — Rain or Shine

Image: St. Lucian Soca Star, Ricky T, (c) flanked by (from left) Senior Sales & Marketing Manager, Dexter Percil; Campari’s Monique Brackett; Regional Brand Manager, Kamal Powell; and Campari St. Lucia’s Brand Manager Denver Alcee.

PRESS RELEASE – CAMPARI Caribbean cemented its dominance in St. Lucia with an electrifying launch experience at The Verve in Rodney Bay last week Saturday. The launch was the final execution in St. Lucia for Campari’s “Win a Trip to Trini Carnival 2018” campaign.

Image: St. Lucian Soca Star, Ricky T, (c) flanked by (from left) Senior Sales & Marketing Manager, Dexter Percil; Campari’s Monique Brackett; Regional Brand Manager, Kamal Powell; and Campari St. Lucia’s Brand Manager Denver Alcee.
St. Lucian Soca Star, Ricky T, (c) flanked by (from left) Senior Sales & Marketing Manager, Dexter Percil; Campari’s Monique Brackett; Regional Brand Manager, Kamal Powell; and Campari St. Lucia’s Brand Manager Denver Alcee.

The well-attended event saw St. Lucians feting in sporadic downpours of showers. Patrons were unaffected by the deteriorating weather conditions as they jammed to performances by Ezra d’Funmachine and St. Lucia’s own Ricky T. Following a captivating performance by the Lucian soca star, the headline act, Campari Caribbean Brand Influencer Bunji Garlin took the stage.

The “Viking of Soca” moved the soaking wet audience through his slew of hits, occasionally dropping a freestyle throughout his performance.

“This is what it’s all about; this was a treat for all of our Campari consumers and stakeholders. We wanted to give them something truly amazing while launching or “Win a Trip to Trini Carnival 2018” campaign. Campari does everything #BitterBetterSweeter and we want to encourage everyone to enter the promotion for their chance to win,” an excited Denver Alcee, Campari St. Lucia’s Brand Manager, explained.

The VIP area was abuzz with St. Lucia’s influencers, including radio personalities Mareen Alexander and Masana Morrison. VIP patrons were treated to exquisite foods, drinks and desserts amplifying the Campari experience.

Image: Campari Brand Influencer Bunji Garlin entertains a full house at Verve Dark Park, Rodney Bay.
Campari Brand Influencer Bunji Garlin entertains a full house at Verve Dark Park, Rodney Bay.

Campari’s drive to conquer Carnival in the Caribbean will include several rousing stops throughout the region in the coming weeks. The stops will share the entertainment and surprises that will become synonymous with Campari Carnival.

“What Campari is about to do will blow consumers’ minds. When you experience Carnival with Campari, there is something definitely above average. There are a number of activities for consumers to get involved in and above all that, some of the greatest rewards ever,” disclosed Kamal Powell, Regional Marketing Manager, Campari.

The Campari machinery now sets its sights on Trinidad where it was launched last Wednesday at The Residence Restaurant and Bar in Port of Spain.

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