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Campari Spreads Holiday Spirit through WhatsApp

IN select Caribbean markets, Campari is giving consumers holiday cheer this season through its Campari WhatsApp and Win promotion. The brand’s consumers will be given the chance to win a share of over US $24,000 in cash, as well as instant prizes, by entering the promotion from the purchase of specially marked 750ml or 1L sized bottles.

Campari’s WhatsApp and Win has begun and will end on December 31st, with the grand prize draw to follow in January 2021. To enter, consumers should purchase Campari 750ml or 1L formats with the specially marked ‘Whatsapp to Win’ neck hanger for a chance to win a share of the grand prize, as well as earn cool instant prizes, including Campari Tote bags, mugs, stadium cups, cooler bags and mobile phone credit, while stocks last.

“Our consumers in Barbados, Trinidad & Tobago, St. Lucia, St. Vincent & The Grenadines and Grenada, will this holiday season, be able to score cool instant prizes as well as enter to win a share of US $24,000. With the ongoing global pandemic, we have transitioned to relying more heavily on digital platforms to connect directly with our consumers. In the Caribbean region, one of the most popular digital mediums is WhatsApp, which makes the promotion easily accessible and increases the chance of participation,” explained Kamal Powell, the brand’s Regional Marketing Manager.

For a chance to WhatsApp and Win with Campari, consumers should purchase Campari 750ml or 1L with the specially marked ‘Whatsapp to Win’ neck hanger. From here, peel the sticker to reveal the unique coupon code, scan the QR code or text the WhatsApp number provided and enter the coupon code. This should be followed by taking a photo of the receipt, and uploading and sent to the WhatsApp provided number. The Campari Caribbean WhatsApp Business Contact will respond with the instant prize won. Each code is automatically entered for the grand prize draw.

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