PRESS RELEASE — Windward and Leeward Brewery Ltd. (WLBL) and Du Boulay’s Bottling Company Ltd. (DBC) completed their first Corporate Social Responsibility (CSR) “Brewing a Better St. Lucia” community project in the Town of Gros Islet. The WLBL DBC team was on hand in the community delivering on the company’s commitment to customers, providing the vendors of that community with customer service and sales training as well as handing over new Piton Beer branded vending carts to vendors who do not have a dedicated outlet in Gros Islet.
Sylvester Henry, Senior Category Manager expressed, “I am excited to be handing over brand new vending carts to the vendors of Gros Islet. We worked very closely with the Vendors Association as well as the Town Council to ensure that over 30 vendors who needed these carts received them. The new carts, which are functional and sturdy, will facilitate the vendors in selling their products at the ever popular Gros Islet Friday night street party. We are thrilled to have an impact on the vendors of Gros Islet and look forward to continuing working them and making an even greater impact in 2019”.
Over 30 vendors participated in the customer service and sales training which was conducted by Gaius Harry, Area Sales Manager North. The training focused on beverage packing, stock rotation, grooming, branding, upselling and sales techniques.
Anette Maxius, a Gros Islet Vendor expressed a hearty thank you on the behalf of the Gros Islet Vendors Association. “I must mention our deep sense of appreciation to the company for seeing the need for us vendors to be trained in customer service and providing us with these lovely carts which will aid us in making our Gros Islet Friday night a better event for all of us and by extension St. Lucia.”
That’s not all in store for the community of Gros Islet. The company is currently working with the Town Council on a project that will benefit children in the community slated to be rolled out in March 2019.
Mayor of Gros Islet Mr. James Edwin commended the company on this initiative highlighting the need for entities such as WLBL to work with communities and associations to help build the brand of St. Lucia.
“The Town of Gros Islet thanks WLBL for stepping forward and working with the Gros Islet Vendors Association and the Town Council to help develop our vendors as well as enhancing the esthetics of the Gros Islet street party. Vendors, I implore you to take care of these carts and utilize the knowledge imparted on you to enhance your brand and customer service. Thank you again WLBL and we look forward to strengthening our partnership moving forward.”