Brand & Bows for a Cause
THE company provides a wide range of high-quality hand-made bowties for special occasions and celebrations such as weddings, reunions, corporate gala events, as well as hair accessories for girls and pets.
The TwistByVee product line and business model is designed to support a permanent give-back campaign.
One of its business goals is to make a tangible difference in someone’s life with every bowtie purchase.
To deliver on this commitment, the “Bows For A Cause” campaign was launched in October 2017 in New York, allowing a percentage of any bowtie sold to be donated to a cause Mr. Constable is passionate about.
In 2017, TwistByVee was commissioned to provide a creative and innovative branding opportunity for a Breast Cancer Awareness fundraiser. It was then that the signature bowties were born. A campaign titled “Bows for Boobs” was designed and launched.
Response to the innovation behind the creation of a fashion accessory as a philanthropic project exceeded expectation. Uptake of the product line during the fundraiser facilitated the design team in making a substantial financial contribution to the fundraiser.
According to Mr. Constable, the expansion of the TwistByVee is also driven by a personal agenda unrelated to business.
Mr. Constable explained: “My family, like many others, has been impacted by suicide, depression, domestic violence, cancer — and HIV/AIDS.
“The success of the TwistByVee line for this initial campaign demonstrated to us what an effective platform it can be for giving back, supporting advocacy, engaging in public education and to donate to causes, empower and celebrate survivors and keep hope alive.”
Mr. Constable’s main focus is to work with a trained team, set up a workspace in his homeland, Saint Lucia, to grow and take the company to the next level with a robust production of bowties locally and across the Caribbean region, featuring the respective national flags, also securing distribution throughout the region and contributing to the tourism product of his homeland, an industry that he was once a part of.
With the capacity to produce thousands of bowties per day, especially for its corporate clients, TwistByVee is ensuring that each handmade and assembled item will justify the manufacturer’s label “Hand-made in Saint Lucia”.
The two-part launch event will be held at the Bay Gardens Hotel, Rodney Bay from 5pm to 8pm on Friday February 1st, 2019.
It will then be open to the general public from the next day – and three weekends in a row: Saturday February 2nd, Saturday February 9th and Saturday February 16th in the North, South and West of the island, respectively.