LAST Sunday, Capella Marigot Bay was the backdrop for the launch of one of the most anticipated experiences for St.Lucia Carnival — U4RIA 5 (U5).
Team U4RIA unveiled to media, sponsors, fans and officials present all that U5 characterizes. Depicted by a distinctly creative and descriptive heart of vibrating hues of purple and fuchsia, U5’s logo is a bold symbol of this year’s theme: LOVE.
U4RIA has throughout the years provided patrons with an unparalleled cultural production experience despite venue, size of audience or theme and U5 assures to deliver increased euphoric heights in 2017.
On July 6, Pigeon Island National Landmark will come alive with love. U5 will be headlined by St. Lucia and U4RIA’s very own, Teddyson John (TJ) and will feature reigning and two-time International Soca Monarch, Voice, out of Trinidad and Tobago and entertainer extraordinaire, Kerwin Dubois. The announcement of the remaining incredible cast will be made throughout the coming weeks.
“It’s not what you do that matters most, but why you do it and for us as Team U4RIA this is why we do what we do because of love. U4RIA is love: love for our country, love of culture, a love for our God-given talents and the love we receive from our beautiful fans. U4RIA is more than just a concert or production; it is vibe, it’s an awareness and it’s a purpose-driven journey fueled by passion and love,” Darwin Guard, Director of U4RIA, said.
“UR4IANS believe that as collective spirits we have a social obligation to deliver a positive message and artistically and creatively spread love,” said Dahlia Guard, Event Manager of U4RIA.
The launch night climaxed with TJ and his band – The TJ Project — giving attendees first dibs experience of what to expect at U5. The project impressively executed rearranged versions of TJ’s hits, ‘Oh Gyal’ and ‘Allez’ and not one, but two of his new singles for Carnival 2017 — ‘Melody’ and ‘Finally’ — which undoubtedly had everyone grooving harmoniously.
U4RIA fans, supporters, carnival enthusiasts, art and cultural lovers can remain abreast with U5 developments via Facebook and Instagram @u4rialand.