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Digicel Supports Second Annual KiddiCrew Roderick Walcott Production

img: Digicel's Marketing Executive Louise Victor at KiddiCrew press launch along with KiddiCrew producer June Frederick and other sponsors.
img: Digicel's Marketing Executive Louise Victor at KiddiCrew press launch along with KiddiCrew producer June Frederick and other sponsors.
Digicel’s Marketing Executive Louise Victor at KiddiCrew press launch along with KiddiCrew producer June Frederick and other sponsors.

As the leading telecommunications and entertainment provider across the region, Digicel continues to span its cultural investment portfolio across markets in unique ways. In St. Lucia, Digicel has once again partnered with KiddiCrew Theatre Company for its 2016 production, ‘Papa Diable’/The Devil at Christmas’, and its fundraiser calendar of activities.

On November 3rd and 4th, the National Cultural Centre will come alive with the rich work of St. Lucian playwright Roderick Walcott through incredibly talented young actors and actresses who make up the cast of KiddiCrew.

KiddiCrew has over the years become synonymous in St. Lucia with a variety of programmes for children`s development and has hosted a range of youth, arts and cultural-based programmes both locally and regionally.

Recognizing the need to promote the awareness of two generations of the works of one of St. Lucia’s cultural icons, Roderick Walcott, (twin brother of Sir Derek Walcott, St. Lucia`s Nobel Laureate for Literature), wrote musicals that encompassed St. Lucia’s cultural landscape and participated in many cultural activities from the 1950s to the 1970`s.

KiddiCrew Theatre embarked on a mission to bring his work back to stage by producing one play a year over a five-year period featuring children between the ages of 8 and 17 years old. In 2015, the first play, ‘The Legend of Tom Fool’, was spectacularly showcased at the National Cultural Centre and for 2016 cast and crew members are excited to deliver another impressive staging, this with of ‘Papa Diable — The Devil at Christmas’.

Speaking at a recent press launch held at KiddiCrew’s Theatre rehearsal space — ‘Our Space’ — Director and Producer of KiddiCrew, June Frederick said, “Developing the skills of our young people in the arts is developing skills for life. Discipline, commitment and passion on any path in life for that matter and acceptance of the lessons learnt will only augur well for them in their future development. KiddiCrew Theatre Company is not only fulfilling this mandate, but by doing so, is creating an encouragement and appreciation of local playwrights and our own cultural landscape.”

Digicel’s Marketing and Communications Executive, Louise Victor, who represented Digicel at the press launch, said: “KiddiCrew embodies and represents two of our primary sponsorship philosophies which are youth development and cultural development. KiddiCrew to us represents deep cultural preservation, an authentic celebration of true St. Lucian talent and also cultivates unique life skills through the arts for this generation. Cultural identity is very critical to a country’s development and organizations like KiddiCrew do an excellent job in bridging the generational gaps in the continuity of St. Lucian culture, traditions, heritage, history, playwrights and more.”

Victor also spoke to the cast members specifically, saying, “I encourage you to truly appreciate the magnitude of the knowledge and experience you are gaining through this process. Many do not know of the work of Roderick Walcott and many do not even know he is the twin brother of our Nobel Laureate, Sir Derek Walcott. So for you, our youth, to bring it to life so boldly is truly extraordinary. I encourage you to further share this knowledge among your schoolmates, peers, communities and families to ensure continuity of such a rich part of our culture and history.”

Tickets for ‘Papa Diable – The Devil at Christmas’ are available at The Cell outlets Bridge Street and Baywalk Shopping Mall, as well as The Yard in Massade for only EC$50. Digicel encourages St. Lucians to come experience this unique production on November 3rd and 4th at the National Cultural Centre at 8:00 pm.

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