Digicel ‘Black Friday’ Sale Starts Christmas

Image: Digicel’s “angels” heralding the “Brighten Your Christmas” promotion.
Image: Digicel’s “angels” heralding the “Brighten Your Christmas” promotion.
Digicel’s “angels” heralding the “Brighten Your Christmas” promotion.

EVER heard of a store in Saint Lucia opening up for business minutes after midnight?

Well, that’s exactly what the Digicel stores in Castries and Vieux Fort, did Thursday night introducing Saint Lucians to a novel experience that has now become known the world over as ‘Black Friday Sale’.

It was fun and exciting to see the line of expectant shoppers in Castries in particular, stretching from the entrance of the store all up to Central Library and a little beyond, some in line hours before the midnight hour hoping to get their hands on one of the shiny new handsets that were on sale.

And the discounts were unbelievable with over 50 percent off on selected handsets.

This first time ever experience was Digicel’s way of unveiling its Christmas campaign called ‘Brighten Your Christmas’ which started yesterday and ends the very last day of the year. During that time Digicel customers stand a chance to win daily cash, gifts and goodies totaling over $200,000.

Micah George is an established name in the journalism landscape in St. Lucia. He started his journalism tutelage under the critical eye of the Star Newspaper Publisher and well known journalist, Rick Wayne, as a freelancer. A few months later he moved to the Voice Newspaper under the guidance of the paper’s recognized editor, Guy Ellis in 1988.

Since then he has remained with the Voice Newspaper, progressing from a cub reporter covering court cases and the police to a senior journalist with a focus on parliamentary issues, government and politics. Read full bio...

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