‘Chairman’s Sunset’–A Hit at Jazz Launch

Charles (left) with Tourism Minister Lorne Theophilus and two company hostesses at the launch.
Charles (left) with Tourism Minister Lorne Theophilus and two company hostesses at the launch.

CHAIRMAN’S Reserve Rum was proud to be part of the press launch of the 24 staging of the Saint Lucia Jazz and Arts festival last week.

This year’s launch took a unique twist as the venue chosen for the unveiling, also stands as the home of the festival’s main stage performances, The Pigeon Island National Landmark. With a mix of government officials, sponsors, invited guests and the media, Chairman’s Reserve stood out at the event as the delicious cocktail ‘Chairman’s Sunset’ was served complimentary to all who attended.

Bursting with flavour this cocktail is one of many which excite the pallets of all who try it. Versatile in presentation the Chairman’s team ensured there was a perfect balance in taste as the award winning rum married perfectly with the fruity undertones of the orange juice and Grenadine syrup which made for a the refreshing beverage. Finished off with a topical cocktail umbrella and cherry, the ‘Chairman’s Sunset’ was a hit with everyone thus having them coming to get seconds and thirds.

This year patrons to the St Lucia Jazz and Arts festival will enjoy a burst of energy, flair and St Lucian heritage experienced through dance, fashion, steel pan, visual art, poetry, song, theatrical presentations, food and drink. Chairman’s Reserve as a sponsor is yet again prepared to provide that X factor that will add to the experience of every patron coming.

Said Chairman’s Brand Manager, Mr. Mervin Charles: “2015 marks a 20 year partnership of St Lucia Distillers and by extension Chairman’s Reserve support for this world renowned festival with The St Lucia Tourist Board. As a valued sponsor of the Jazz and Arts Festival, we saw the need to support this world class event as it highlights and brings to the fore St Lucian arts and culture. Chairman’s Reserve is an award winning locally manufactured rum with international acclaim.”

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