Hennessy enthusiasts, stakeholders, carnival revelers and invited guests gathered, on Thursday, for the unveiling of the Hennessy Carnival limited-edition decanter.
The unveiling, hosted by Peter and Company Distribution , took place at an upscale event, in the north of the island.
Also, in attendance was the Chairperson of the Carnival Planning and Management Committee, Tamara Gibson who commented on the Lucian Carnival festivities as a vibrant display and celebration of artistic and cultural presentations. She said the festivity demonstrates a sense of national pride and enjoyment.
Hennessy Brand Manager Manduchi Mangal remarked that the Lucian Carnival celebrates a dynamic spirit and vibrant culture.
He described the event, as the fastest growing and trending carnival in the region.
Hennessy, the renowned purveyor of fine cognac pays homage to the vibrant spirit of the Caribbean culture.
The event showcased the brand’s deep-rooted connection to Saint Lucia and the Caribbean region, dating back to the early 19th century. Over the years, Hennessy has become an integral part of the Caribbean culture, embraced by persons across the region.
“At Hennessy, we are committed to celebrating cultural heritage and creative expression,” declared Mr Mangal.
He added: “The launch of our Hennessy Carnival Limited Edition decanter is a testament to our dedication to supporting and elevating the voices of the communities we serve.”
Inspired by the kaleidoscopic energy of Caribbean Carnivals, the Hennessy Carnival Limited Edition decanter is a true work of art. Adorned in vivid colors and intricate designs, honoring the region’s rich history and vibrant spirit. From bold blue foil elements reminiscent of the Caribbean Sea to a colorful feather motif symbolizing the joyous exuberance of Carnival, every detail speaks to the heart and soul of the Caribbean.
But the celebration doesn’t stop there. Along with the Hennessy Carnival Limited Edition decanter, officials unveiled a tantalizing array of signature Hennessy Carnival cocktails, each one a tribute to the creativity and ingenuity of Caribbean mixology. From the Hennessy Carnival Coco which symbolizes the coconut trees of the islands; to the Hennessy Carnival Vibe Check reflecting the dynamic energy of the Caribbean culture and the Hennessy Carnival Delight which represent “one people” across the Caribbean region, these innovative creations promise to transport drinkers to the heart of Carnival with every sip.
“Saint Lucia, with its fast-growing and trending carnival, now only weeks away, holds a special place in our hearts,” added Mr Mangal. “We are excited to deepen our affiliation with the island and to be able to play a meaningful part in its cultural celebrations.”
As Hennessy embarks on this exciting journey, the brand is committed to building a strong, sustainable partnership with Caribbean Carnivals, both locally and regionally, by engaging the next generation of Hennessy VS consumers who share a passion for cultural exploration and celebration.
Hennessy aims to disrupt and differentiate with culturally meaningful messaging and actions that resonate deeply with its audience.
Mangal said PCD, through its Hennessy brand is committed to contributing to the vibrant culture that is depicted during the Lucian Carnival festivities.
Live entertainment followed the formalities to keep supportive patrons entertained.