The Saint Lucia Tourism Authority’s immersive “Come to Your Senses” campaign has merged seamlessly with Hyatt Inclusive Collection’s global brand campaign, “Time Here Is Worth More.” Together, they create a powerful narrative that champions intentional travel, meaningful moments, and deeper connections to both the destination and the self.
This collaboration brings Saint Lucia’s sensory-rich experiences to the forefront and reinforces Hyatt Inclusive Collection’s belief that time is the ultimate luxury. Travelers are invited to slow down, be present, and fully immerse themselves in the moments that truly matter.
At the heart of this initiative is a newly released holiday video featuring an interview with Alisteer Nelson, Director of Sales and Marketing at Secrets St. Lucia, along with Ernie George and Racquel John of the Saint Lucia Tourism Authority (SLTA), showcased during the 2025 SLTA destination recap webinar.
The video highlights the synergy between the Saint Lucia Tourism Authority’s “Come to Your Senses” campaign and Hyatt Inclusive Collection’s “Time Here Is Worth More” campaign.
It showcases how Hyatt Inclusive Collection properties in Saint Lucia—Zoëtry Marigot Bay and Secrets St. Lucia Resort & Spa—support intentional travel, authentic experiences, and a meaningful use of time on the island. Hyatt’s “Time Here Is Worth More” tagline epitomizes the philosophy behind its all-inclusive resorts: thoughtfully curated experiences that prioritize connection over consumption.
From wellness and local immersion to uninterrupted moments with loved ones, the campaign emphasizes savoring time to its fullest.
Simultaneously, the Saint Lucia Tourism Authority’s “Come to Your Senses” campaign boldly invites travelers to awaken their souls through the island’s natural beauty, vibrant culture, and romantic energy. From hiking the iconic Pitons to soaking in volcanic mud baths, exploring lush rainforests, and savoring breathtaking sunsets, this campaign celebrates Saint Lucia as a destination that engages all senses.
These efforts are further strengthened by Saint Lucia’s recent accolades, including being named World’s Leading Honeymoon Destination and Caribbean’s Leading Destination. This solidifies the island’s status as a premier choice for romance, relaxation, and transformative travel experiences.
Driving this collaboration is Alisteer Nelson, Director of Sales and Marketing, who actively leads the brand’s storytelling and destination marketing. His leadership reflects a commitment to evolving how Saint Lucia is presented globally.
Meanwhile, Keisia Bernard, Social Media Manager, amplifies this message across digital platforms through compelling storytelling and real-time engagement.
The SLTA and Hyatt Inclusive Collection St. Lucia, Zoëtry Marigot Bay, and Secrets St. Lucia Resort & Spa have forged more than just a campaign; they have established a shared vision that invites travelers to feel more, connect deeper, and rediscover the true value of time well spent.
Because in Saint Lucia, when you come to your senses, you understand that time here is undeniably worth more.