Peter & Company Distribution (PCD), the exclusive distributor of Campari launched “La Vie Campari” at a cocktail evening at La Vie Bar and Lounge, Gros Islet, a fitting venue for this inaugural event series.
This signature event series has been designed by Peter and Company Distribution (PCD) to pay homage to their devoted and loyal consumers and partners who have made St. Lucia Campari’s leading market in this region based on per capita consumption. It is a roving event which will be staged at partner bars across the island sharing brand news, celebrating successes and announcing exciting campaigns and product innovations.
To kick off La Vie Campari, the prizegiving ceremony for the winners of Campari’s Holiday Vibes Scan and Wish Promotion held in the last quarter of 2022 was staged at La Vie Bar and Lounge, Rodney Bay. The response to this promotion was overwhelming with St. Lucia leading all participating markets in the region with the greatest number of entries! A true testament to the Lucian’ love for Campari!
So why La Vie Campari?
In her feature address to the gathering, Ms. Solange Aimable, Brand Manager, Campari declared that “Campari is more than just a drink; it fuels countless moments and is at the heart of amazing memories that give us unforgettable experiences. It is the embodiment of the St. Lucian spirit; our joy, energy, creativity, sensuality and vitality and is at the heart of every celebration.”
The success of the Campari brand can be attributed to its commitment to quality, creativity, and innovation. The brand has consistently launched exciting promotions and marketing campaigns that have captured the hearts of our consumers. Campari’s past campaigns have also been a source of great pride and satisfaction for team PCD. From events tickets, cash prizes, trips, a Toyota Rush SUV and the like, no stone has been left unturned to engage consumers in compelling ways.
With over 160 years of history and innovation Campari is said to be more than a brand; it is a phenomenon, an icon that is as well entrenched in St. Lucia as our famed Pitons! It is therefore only fitting for PCD to launch the Campari Bar Partners programme to give bar owners across St. Lucia the opportunity for their bars to stand out from the crowd, radiantly branded in Campari’s signature Carmine red! The highlight of the event was the presentation of prizes to the joyful winners who “scanned and wished” their way to a range of exciting prizes. Members of PCD’s Wines and Spirits Marketing Team were on hand to present the winners with their prizes.
# Winner Wish
1 Kito Herman USD$1000. Cash
2 Anthony Fessal USD$1000. Cash
3 Emery Modeste USD$1000. Cash
4 Shaun Jn Baptiste 50” TV
5 Elisha James Mobile phone & USD$500.
6 Adornell Codrington USD$1000. Cash
7 Dona St. Marthe USD$1000. Travel Voucher for trip to Jamaica
8 Vernessa Williams 50” TV
Driven by his Red Passion, in 1860 Gaspare Campari invented a liquid so distinctive and revolutionary that it has not been altered since.
The creativity and passion of Gaspare Campari and his son Davide were so strong that their genius lives on through the brand, the liquid and those it inspires.
The unique and intense nature of Campari’s vibrant red color and multi-layered, bitter taste is the trademark of a connoisseur, stimulating the senses through a captivating visual and taste experience.
Campari is more than an aperitif. A contemporary classic and the embodiment of creative passion through a rich heritage, it stimulates the senses beyond the drink itself, offering a timeless style, magnetic charm and ever-evolving story that captivates and intrigues.