Campari the iconic Italian red apéritif, announces their partnership with the world-renowned Festival de Cannes starting with this year’s 75th edition from the 17th – 28th May. Campari will be present at the Festival de Cannes as an Official Partner and with an iconic branded space at the Palais des Festivals.
Cinema reflects the perfect alchemy between passion, creativity, and imagination of Campari, whose rich history in the world of arts and cinema starts from its very creation in 1860. From world-famous names such as Fellini and Sorrentino to young and emerging talents, Campari has built an exceptional relationship with cinema over several decades. The partnership with the Festival de Cannes will be a continuation of this, building on Campari’s existing legacy in the world of film.
Thierry Frémaux, General Delegate of the Festival de Cannes is thrilled by this new partnership. “We are glad to welcome Campari, for a new partnership, on the occasion of our 75th anniversary. The exclusive reception venue, specially built by Campari for the Festival de Cannes, will gather the magic of cinema with the events spirit of the Festival,” he said.
According to Campari Group’s Head of Global Marketing, Julka Villa, “we are very pleased to announce our official partnership with Festival de Cannes, a festival that truly aligns to the passions at the core of Campari. Given our heritage and long-standing appreciation for Cinema the partnership is an exciting next step for us to continue our legacy. The news also comes in a special year for the brand, with the Negroni awarded the world’s best-selling cocktail, and much more to come, so we look forward to bringing everyone on the journey with us.”