Heineken® Beer, which is produced locally by Windward and Leeward Brewery Limited (WLBL), presented its latest addition to its beer portfolio, Heineken® 0.0, a non-alcoholic lager brewed with a unique recipe, distinct balanced taste – and only 69 calories per 33cl bottle to the Saint Lucian market this week.
“We are proud to have the biggest non-alcoholic beer brand in the world right here in Saint Lucia. Heineken® 0.0 has an incredible taste and creates new opportunities for Saint Lucians to come together and enjoy a great tasting non-alcoholic beer in many occasions. We are charged! The brand is on fire and this is the best time to launch this new extension to reach new consumers and occasions,” stated Thibault Mesqui, Managing Director of Windward and Leeward Brewery Limited and Du Boulay Bottling Company.
Mesqui said Heineken® 0.0 brings an incredible beer taste to the non-alcoholic space and opens up a world of opportunity for Saint Lucians to enjoy a brew that expands drinking occasions, not limit them.
“As a local producer and distributor of alcoholic beverages, we remain committed to the responsible consumption of alcohol and will continue to use the power of the global Heineken® brand and we are happy to also bring now Heineken® 0.0 to give St. Lucians a great tasting proposition for any occasion, starting with, but not limited to, those when moderate consumption is the best choice” he stated.
Heineken® 0.0 has been successfully launched in Europe and other countries around the world, providing an alternative to consumers who want a refreshing beer without the alcohol. Heineken’s® Master Brewers worked for years exploring, brewing and tasting various formulas before they finally created a recipe defined by its refreshing fruity notes and soft malty body perfectly balanced, that deserves the Heineken® mark.
Sylvester Henry, Senior Category Manager also chimed in stating that “In the blind taste tests done, many Heineken® and other beer drinkers could not differentiate the taste of regular Heineken® with Heineken® 0.0. This is testament to the superb quality and great taste of the brew. Heineken® 0.0 is a good fit for all occasions for instance if you want a beer at lunch, at work during a Team’s meeting and even after the gym or sporting activities. Anytime you want to? Now you can! And although it contains no alcohol, it is still only marketed to everyone who is above the age of 18”.
Heineken® 0.0 is available for purchase in both on and off-trade in different retail channels so look out for it.