Sagicor stepped in during the Christmas Season to support the Annual Hamper Drive led by the Ministry of Equity, Social Justice, Local Government and Empowerment.
The items in the hampers were purchased with cash and in-kind donations from the Sagicor team across its offices in St Lucia and donated on Monday 23rd December to the Ministry for distribution.
Sagicor’s Head of Sales Donna Hinkson spoke on the impetus behind the activity. “This is something we did last year and had already started planning for this year, but I received an email from the Ministry to assist them and we felt that this would be a good way to ensure that our contribution went to those most in need. I know I speak on behalf of everyone at Sagicor when I say we are delighted to do this small gesture which will contribute to the families having a Happy Christmas.”
Tanzia Toussaint, Deputy Director of Social Transformation at the Ministry of Equity, Social Justice, Local Government and Empowerment explained the aim of the initiative and how the Ministry operates. She said, “Our Ministry is really involved with poverty alleviation under the umbrella of social protection. We deal with persons who are poor and vulnerable and assist families using a holistic approach, via income relief and supplementing with other things. We’re happy that Sagicor agreed to support us this year and we are hopeful that 2020 will be bigger and better as we seek to help and influence the well-being of St Lucians as a whole.”
The hampers were distributed before Christmas and was meant to benefit those most in need in the community including children, single parent households, elderly men and women as well as persons living with HIV and disabilities in several communities across the island.