THE new Queen of Dancehall, Grace Hamilton, more popularly known as Spice has signed to the most dynamic drink brand, Magnum Tonic wine. The avid dancehall artiste made it official through a massive announcement at the Mas Camp in Kingston Jamaica on Wednesday October 16, 2019. The agreement will see the artiste champion the brand in Jamaica and across the region, including major markets Trinidad, St Lucia, Guyana and others.
The adept performer expressed her delight at being selected as the new face of the vibrant brand.
“I’m so excited, I believe I have worked very hard to get to this point and Magnum certainly has worked for it, I love dancehall and Magnum Tonic Wine is the only brand I believe that has truly partnered with and tried to push Dancehall in the Caribbean. It’s a match made in heaven,” shared Spice.
The announcement forms part of the brand’s Big 20 activities, commemorating 20 years since it first hit the market in 1999.
“This year is all about making big moves and we just couldn’t think of a more fitting ambassador than the Queen of Dancehall. Magnum goes big in everyway, bold, vibrant, dynamic, daring and that definitely describes Spice’s personality. We have been mounting massive executions all over the region from Guyana to Trinidad, St Lucia and Barbados as well as developing more new and exciting ways to get our consumers involved. The surprises definitely don’t stop here,” explained Kamal Powell, Regional Brand Marketing Manager, Magnum Tonic Wine.
Debuting new music, premiering new styles and bringing Dancehall to the world ranks high on the artiste’s list of things to do.
“There is a lot of work to be done and I’m definitely up to the task. I have a lot of work to do with my Magnum Team in the Caribbean so all the Caribbean countries need to look out for Spice, I’m coming!” ended Spice.
Magnum Tonic Wine is distributed locally by Peter and Company Distribution Limited.