To celebrate the phenomenon that is Campari in St Lucia, the world’s most stylish brand hosted Campari Week 2019 from June 9-15 in partnership with Peter and Company Distribution Limited, the exclusive local distributor of Campari. This year, the brand’s consumers were encouraged to sip, play, mix and savour responsibly at selected locations. Consumers enjoyed special offers and activities throughout the island’s bars, restaurants and retail locations.
“Campari Week is a Caribbean celebration of the brand. Here in the region, we aim to create a memorable experience for existing and potential consumers. Campari is offering persons the opportunity to benefit from special offers on the brand, and to experience the unique and distinctive flavour or iconic cocktails such as the Negroni which turns 100 in June; or simply enjoy their favourite cocktail such as the Campari Spritz, Campari Pineapple, Campari Grapefruit, Campari Orange and the Campari Cranberry,” said Kamal Powell, the brand’s Marketing Manager for the Caribbean.
Campari Week’s activities in St Lucia saw various carnival bands compete against each other to replicate Campari easy mixes: Campari Orange, Campari Grapefruit, Campari Cranberry, Campari Pineapple and Campari Spritz. Between June 11-14, St Lucian Carnival bands Red Unlimited, Fuzion, Legends and Just 4 Fun, squared off to create the perfect easy mix. Kee Bees, Crave, Ultra Lounge and Pub house hosted special events all week long.
Special Campari Week activities will also take place in Jamaica, Trinidad & Tobago, Grenada, St Vincent & The Grenadines, Barbados and Belize.