Peter & Company Distribution (PCD), the exclusive distributor of Dutch Lady Milk is taking its quest to ‘Build Strong St. Lucian Families” to the next level. In 2019, instead of just one day, they will celebrate World Milk Month throughout June 2019!
PCD is thrilled to partner with Dutch Lady Milk to stage a month-long campaign in recognition of Milk throughout St Lucia with an exciting and interactive calendar of activities.
To kick start “World Milk Month”, Peter & Company Distribution’s Chief Executive Officer Michele Kalloo stated: “The objective of World Milk Day and now World Milk Month”, is to raise awareness of the importance of milk as part of a balanced daily diet and particularly for the development of children.”
PCD’s Initiatives will include in-store milk specials at select supermarkets nationwide along with opportunities to win Dutch Lady prizes by participating in radio and social media campaigns. Ms. Kalloo added that PCD is particularly excited about the Pop-Up Dairy farms they will be staging at various locations island-wide showcasing a “Grass to Glass” experience. Led by Ms. Sylvia Auberto, Brand Manager, Dutch Lady Milk, this will afford families the opportunity to understand where their milk comes from, complete with “milkable” dairy cow replicas.
The Peter & Company Distribution Team is pleased to invite you to join them at your favourite local supermarket throughout June to celebrate the goodness of milk and to continue celebrating with your families at home or on the go by raising a glass, can or pack of Dutch Lady Milk every day!