THE Saint Lucia Tourism Authority (SLTA) has said farewell to Executive Chairperson Agnes Francis. The surprising departure was announced yesterday by the SLTAQ, which replaced the St. Lucia Tourist Board as the prime mover of tourism business for Saint Lucia.
No reasons were given for Mrs Francis’ sudden departure, coming at a time when the SLTA has been piloting the transition from the annual Saint Lucia Jazz festival to the ‘Soleil’ brand of activities introduced with and by the SLTA.
According to the release announcing her exit from the top position, “Mrs. Francis has left an indelible imprint on the organization, transitioning it from the Saint Lucia Tourist Board to the Saint Lucia Tourism Authority.”
It continued, “Under her leadership, the SLTA underwent a successful rebranding and assembled a formidable team that is passionate about elevating the destination to the pinnacle of global tourism. Saint Lucia also realised record increases in visitor stayover arrivals during her 2-year stint and the destination was recognised by the CTO for having produced the best social media marketing campaign in the Caribbean in 2018.”
It concluded: “Mrs. Francis ended her journey at the SLTA on July 31, 2018 wishing the management team and staff the very best and encouraging them to keep on doing a great work.”