PRESS RELEASE – IT was certainly a year for love in the Soca Kingdom for several lucky Campari consumers recently. The winners of the “Campari Road to Trini Carnival Promotion 2018”, completed a sensational journey, by joining Campari brand ambassadors and managers from across the Caribbean, to celebrate the greatest show on earth, Trinidad and Tobago Carnival.
Vernessa Hughes and Nessa Raymond were the lucky Saint Lucian winners of the “Campari Road to Trini Carnival Promotion”, accompanied by their guests Simeon Joseph and Errol Edwin as well as Campari Brand manager Denver Alcee and KeamusDurancy – Trade Marketing rep at Peter & Company Distribution.
The Saint Lucian team arrived in Trinidad on Saturday February 10, where they joined winners from the Bahamas, Grenada, Belize and Trinidad & Tobago, for a marvellous experience, which included fetes like “A.M. Bush”, “Jamboree” and “Blocko”, all featuring some of the best Soca performers and DJs in the world. The winners also partied on the streets of Port of Spain, on carnival Monday and Tuesday, as they indulged in the Campari sponsored Tribe Carnival Band with the section “Rogue” .
“Awesome” was how Vernessa Hughes described her Trinidad Carnival experience with Campari. “From the moment we got to Trinidad, to the events we went to, the hotel, the food – everything was just on point and we were treated like VIP and felt very safe and comfortable as we enjoyed every moment of it”, she went on. She also smiled as she reminisced on her first taste of Campari and a very special grapefruit juice while in Trinidad, which she now ranks as her favourite drink.
Denver Alcee, Campari Brand manager at PCD said that it was gratifying to see the winners enjoying themselves and giving great feedback about their experience.
“This was a wonderful way to culminate what was an amazing promotion and one that was overwhelmingly supported by Saint Lucians and we want to say thank you and keep enjoying Campari, responsibly of course,” Alcee said.
During the Trini Carnival experience, winners engaged and interacted with the brand and some amazing Campari cocktails, posting selfies of their journey using #camparicometogther #camparicarnival #camparitrini18.
The road to Trini Carnival 2018 promotion was also brought to life with the impact of brand ambassadors Soca Star BunjiGarlin of Trinidad & Tobago and Shensea of Jamaica, both of whom left an impressionable mark on Trinidad’s carnival 2018. The pair matched the versatility of Campari, described as a flexible spirit that can come together with many ingredients to enhance your favourite cocktails or enjoyed on the rocks. Using the tagline “Campari- Come Together” the brand demonstrated its enigmatic and compelling energy as the official drink sponsor for Trinidad Carnival 2018.