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Bounty Rum Introduces Its Six Flavours

Image of Bounty Rum Brand Manager Tony Polius with one of the winners at the Bounty launch.
Bounty Rum Brand Manager Tony Polius with one of the winners at the Bounty launch.

PRESS RELEASE – BOUNTY Rum has introduced its six exciting rum flavours to the St. Lucian public with an unprecedented turnout at the Gros Islet street fair last week Friday.

Hundreds of people showed up for the Gros Islet Friday Night party to celebrate the introduction of the Bounty family’s six flavours. For decades, St. Lucians have enjoyed Bounty Rum – “The Spirit of St. Lucia” — that was first launched in 1972. Since then, the rum brand has grown and is now giving its patrons even more tasty reasons to “Love That Lucian Rum”, as the new tagline suggests.

Adding to the staple that is Bounty Rum, everyone can now enjoy five new flavoured rums under the Bounty brand: Bounty Coconut, Bounty Rum Dark, Bounty Lime, Bounty Spiced and Bounty White.

With the six flavours available island-wide, Bounty will continue to define the rum experience in St. Lucia and be a mainstay in bars, restaurants and community events around St. Lucia.

At the Bounty launch, a number of local artistes entertained the Gros Islet street fair attendees with entertainment, including St. Lucian Kuduro artist Frizzy, VyahJel, Mac 11, Sir Lance-A-Lot and Siah, to name a few. Bounty Rum also presented one lucky winner with a treasure chest filled with branded goodies, Bounty Rum’s six flavours and cash as part of the celebrations.

Image of Frizzy performing at the Bounty Rum launch.
Frizzy performing at the Bounty Rum launch.

If you have not yet gotten an opportunity to sample any one of our new flavours of Bounty Rum, then make sure you do so with your favourite mixer or with some ice.
Bounty Rum – Love That Lucian Rum.

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