FOR marketing agencies and graphic artists, the art or skill of designing a logo to represent an organization can often pose a serious challenge, but if done right it can also be quite rewarding.
Last week , Jannick Paul of the St. Mary’s College got to learn that first hand after emerging victorious in the Caribbean Metals school logo design competition which took place in October last year. The competition was held in celebration of Caribbean Metals 25th anniversary and drew the attention and participation of some of the island’s top secondary schools.
According to the basic rules, each participating secondary school was given two weeks to come up with a logo that captured the true essence of the company in light of its 25th year anniversary.
“We were very impressed with the submissions from the various schools,” says Sales and Marketing Manager of Caribbean Metals Ltd, ShenazNarcisse. “This competition was truly a testament to the level of talent and potential we have among the youth today especially when it comes to the field of art.”
At a special ceremony held on the school grounds, the St. Mary’s College was presented with a laptop as the overall winners of the logo design competition. Caribbean Metals would later add a bonus prize of a Galaxy Tab 4 for the young and talented Samarian who created the concept, Jannick Paul. His explanation for the logo read:
“My logo portrays the people of St. Lucia being covered by Caribbean Metals for twenty-five years. This is shown by the three figures in the colours of the flag under a roof. Also the blue arch under the figures represent a union or bond among the people. “
Founder of Acid Creationz and art teacher at the school, Ted Sandiford was also present at the ceremony and said : “We’re extremely proud of Jannick for the quality of work he was able to produce. I know he put in a lot of time after school and at home working on that logo and I am just really happy that it paid off.”
Principal of the College, Rowan Seon, expressed his gratitude to Caribbean Metals for staying true to its promise and for playing its part in aiding the development of art at SMC and St. Lucia by extension.