Features, News

Hot FM Still No. 1

HOT FM’s CEO Patrick Smith, management and staff are saying a big ‘thank you’ to the station’s listeners, advertisers and sponsors for their support throughout 2014 that once again made it the number one listened to radio station in St. Lucia.

Smith said that according to the 2014 Electronic Media Survey for St. Lucia conducted by Systematic Marketing and Research Services Inc. in Barbados, Hot FM Communications Ltd. again led in every segment of radio listenership in St. Lucia earning an impressive 60 percent market share.

He said Hot FM Communications Ltd. had maintained this position for the 12th consecutive year remarkably increasing its market share over the last year by 11 percent

Said Smith: “The survey shows that Hot FM’s sister station KISS FM now controls five percent and is in third place, amassing an unparalleled 65 percent market share collectively”.

Smith said that attaining the number one listenership position was generally every radio station’s dream. He was of the view that people were tired of the “copycat stations and have consistently stayed with the authentic trend setters Hot FM”. The proof of this was in the numbers, he added.

Smith re-affirmed the station’s commitment to keeping their listeners entertained and informed and their sponsors and advertisers satisfied. He promised “bigger and better things ahead” from the station..

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