LUNCH dates, after work cocktails, decorated banking halls, thank you cards and ‘surprize’ tokens of appreciation these all made for an exciting banking experience for clients of CIBC FirstCaribbean International Bank on June 15th, 2018, as the bank marked Client Appreciation Day.
That date is set aside across the CIBC FirstCaribbean network and its parent company CIBC in Canada, annually, to demonstrate the institution’s client-first brand promise.
Having rolled out with the 100th birthday celebration on Sunday June 10th of a longstanding customer, the 2018 Client Appreciation program continued on Thursday June 14th with customer cocktail party at the Rodney Bay Mardini branch. On Friday throughout the day the Saint Lucia operation gave clients and customers a chance to engage in fun activities and win nice prizes.
At the Bridge Street branch, the day’s highlight took the form of an hourly spin-the-wheel giveaway from 9:00a.m. until the close of the business day. With partner support from Columbian Emeralds, Flow, Tenderoni Foods, Coal Pot Restaurant, Royalton, Paradise Foods and Touch Therapies, lucky customers won from a substantial basket of prizes which included jewelry, lunch and dinners for two, spa treatments and hampers.
Mrs. Ladesa James-Williams, Country Manager – Southern Eastern Caribbean Islands, said the Client Appreciation program continues to prove “as empowering for our team members as it is affirming for our clients and customers, because it effectively re-enforces the fact that people are inherently relational.”
Noting that people respond better based on how they are made to feel, Mrs. James-Williams said that the bank’s focus on relationships is out of the recognition that delivering a “best in class service experience one client at a time requires a ‘people approach’ designed to inspire every team member, just as much as it enables clients to test the brand promise in ways other than our products and services.” In effect, she said, every staff member discovers for themselves “the value and importance of knowing and understanding every client and by extension, what makes a difference to them.”
(CIBC-First Caribbean)
