THE Saint Lucia Tourist Board (SLTB) has launched a summer promotion in Martinique titled “Vacances Magiques Saint Lucia.”
Saint Lucia records the majority of visitors from Martinique and the other Caribbean islands during the summer months; as such, the promotion will highlight the variety of things that Saint Lucia has to offer.
Research in Martinique suggests that beyond the Pitons, the Saint Lucia Jazz and Arts Festival, and Gros Islet Friday night, the majority of visitors from Martinique are not aware of the variety of hotels, restaurants and activities that can be found in Saint Lucia. As a result, the promotion will highlight exciting family, group and couples activities.
The SLTB will also promote excellent pricing and value for money packages through partnerships with local tour operators.
The promotional campaign started June 1, and will include digital advertising, direct mail to relevant databases in Martinique, television, radio, print and cinema advertising.