THE Saint Lucia Tourist Board (SLTB) Canada, participated in the TravelBrands Celebration Roadshow last week.
More than 2,500 travel agent partners and 80 suppliers in five cities across Canada came out for the event.
SLTB Canada exhibited in the cities of Toronto, Montreal and Halifax, with attendance in each city drawing 749, 552 and 168 travel agents respectively.
TravelBrands updated attendees on its newlook, and its plans for increased integration and consolidation of brands under the TravelBrands umbrella, and also announced improvements in online resources and agent services.
Saint Lucia showcased its PASS programme, as well as upcoming events, attractions and partner hotels.
The Canada office also took to the road in Halifax on a one-day joint sales call with Rex Resorts. Visits were made to 11 travel agencies informing them about the island, the travel agent PASS programme, and the three Rex Resorts properties. Agents were also offered an incentive from Air Canada Vacations to be entered into a seven-night all inclusive trip for two, with every seven-night booking to the Papillon by Rex Resorts.