From June 9 to June 23, 2026, the Taiwan Technical Mission (TTM) hosted a four-part intensive Capacity-Building series entitled “AI-Powered Marketing: Transforming Ideas into Visuals and Words” in Laborie, Castries, Soufriere and Dennery.
As a core Capacity-Building initiative for the 2026 TaiwanICDF Digital Marketing Competition, the hands-on workshops saw over 80 SME owners and local business participants sign up and becoming equipped with practical skills in seven essential Generative AI tools (including ChatGPT and Canva) to instantly upgrade their e-commerce copywriting and commercial imagery workflows.
The training series was facilitated by Mr. Eli Huang, a volunteer from the Taiwan Technical Mission (TTM) in Saint Lucia.
According to the official post-course survey data from participants, the workshop achieved an overwhelming success across all four communities. An impressive 97% of participants rated their overall experience as highly satisfactory, bringing the course’s overall satisfaction score to a stellar 4.76 out of 5.
The feedback strongly highlighted the exceptional quality of instruction, with the facilitator’s thorough preparation and highly engaging teaching style earning near-perfect scores of 4.94 and 4.85 respectively. Furthermore, participants found immense practical value in the curriculum, giving a 4.74 out of 5 rating for both the knowledge gained and its immediate applicability to their business or studies.
In their qualitative comments, attendees consistently praised the interactive, “learn-by-doing” format. They noted that the step-by-step guidance in creating real-time marketing copies, logos, and product visuals gave them the practical tools and immediate confidence needed to excel in the upcoming 2026 TaiwanICDF Digital Marketing Competition.
During a certificate ceremony that was held on the afternoon of Tuesday, June 23, 2026, at the Grand Riviere Human Resource Centre in Dennery North, H.E. Nicole Su, Taiwan’s Ambassador to Saint Lucia, encouraged the participants to continue acquiring the skills that can lead to them becoming more marketable.
“I’m very glad that you’re making use of this Centre,” she said. “There are so many tools nowadays that you can utilize that are helpful for whatever career you are looking towards and creating a page that can attract more interest from customers to your products.”