Campari is said to have the very first fully branded section in St. Lucia Carnival.
Campari is expected to bring its bold energy and unmistakable flair to the heart of St. Lucia Carnival with the launch of its first-ever branded costume section, in partnership with Fuzion Mas and Just 4 Fun.
The Campari sections fuse fashion, freedom, and flavor, inviting revelers to embody the iconic spirit of Campari in a truly immersive experience. With a vibrant, statement-making costume, exclusive on-the-road perks, and a premium masquerade atmosphere, the sections are more than just costumes, they’re a celebration of confidence, culture, and Caribbean pride.
“Campari Carnival isn’t just about playing mas, it’s about stepping into the bold, stylish world of Campari,” said Theresa Higgins-Edwards, Marketing Manager, Campari Caribbean. “We’re excited to offer an experience that reflects the sophistication, energy, and creativity of the Campari brand, right on the road.”
The brand will take over the road on Carnival Tuesday in collaboration with both Fuzion Mas and Just 4 Fun, in the sections of Vorah and Freedom. Masqueraders in the Campari section will revel in bold, eye-catching costumes inspired by Campari’s iconic red, along with exclusive Campari-branded perks, including premium red pession mixes, behind-the-scenes experiences, photo opportunities, giveaways, and the chance to connect with influencers, designers, and special guests.