To mark Saint Lucia’s 46th Independence on February 22, a flag-raising ceremony took place in Toronto at City Hall, in addition to Canadian landmarks such as Niagara Falls, and the Brampton Clock was illuminated in the colors of the Saint Lucian flag.
However, for Saint Lucians in Canada, it was the special halftime performance by Ricky T and Lashley Motto Winter during the Toronto Raptors versus the Miami Heat basketball game which shook things up for them.
Saint Lucia was the presenting sponsor of the Toronto Raptors’ Caribbean Heritage Night on February 21. The game featured Saint Lucia with in-bowl LED displays, concourse signage, and the special halftime performance by Motto and Ricky T. A lucky audience member won a five-night all-inclusive stay for two at Windjammer Landing Resort & Residences in Saint Lucia, with flights courtesy of Air Canada.
Before the game, CP24 Breakfast Television aired an interview about Saint Lucia’s halftime show performance. Host Lisa Morales spoke with Thaddeus Antoine, Chairman of the Saint Lucia Tourism Authority, and Saint Lucian Soca artists Ricky T and Motto. Together, they invited viewers to the game and showcased the island as an ideal sun destination for Canadians.
The Toronto Raptors campaign will continue for four weeks with out-of-home advertising at the stadium and on the Bremner Video Board in Maple Leaf Square. A two-week contest on the Raptors app offers another grand prize trip to The Body Holiday, including round-trip flights.
“Sponsoring the Toronto Raptors Caribbean Heritage Night was an incredible opportunity to showcase Saint Lucia globally, engage with Canadian audiences, and highlight our rich culture. From in-game branding to the halftime performance and grand prize giveaways, this campaign reinforces our commitment to the Canadian market. We look forward to welcoming more Canadian visitors to experience everything Saint Lucia has to offer,” Thaddeus M. Antoine, Chairman of the Saint Lucia Tourism Authority