Republic Bank (EC) Limited (RBEC) announced the launch of its “Come Home with Republic Bank” campaign, designed to help Saint Lucians achieve their dreams of homeownership, vehicle ownership, and financial security. The campaign was launched at a press conference at RBEC‘s Castries Branch on Friday February 7th, 2025.
This initiative, which offers tailored financial solutions for land, mortgage, credit card, vehicle, and personal lending, makes asset ownership more accessible than ever before.
“The “Come Home with Republic Bank” campaign was inspired by Republic Bank’s desire to connect with our roots and bring people back to their core values and aspirations,” said Terrianne Stanislaus, Acting Branch Manager, Republic Bank Castries. “It’s about reminding our customers, especially those from the Caribbean diaspora, of the warmth, community and opportunities available at home”.
The campaign embodies the spirit of financial independence, positioning Republic Bank as a trusted partner for individuals looking to invest in their future. It encourages customers to take the next step in securing a piece of Saint Lucia, whether through purchasing land, owning a home, driving their own vehicle, or establishing credit. Additionally, as a further incentive to approved land loan and mortgage customers, the Bank will cover legal, valuation and other associated fees.
The campaign also has a special focus on Saint Lucia’s growing diaspora. “Our goal is to make home ownership as attainable as possible for all our customers, no matter where they live,” Stanislaus further explained, “To facilitate this process, Republic Bank offers tailored mortgage products that are specifically designed for overseas residents”.
The specialized service for residents living overseas will have real estate agents identifying properties for diaspora clients, while a dedicated Republic Bank representative will facilitate document processing and financial transactions, ensuring a seamless home-buying experience.
The campaign is also aimed at young professionals, first-time home buyers, and those looking to build their financial future. Republic Bank’s customer-centric approach ensures personalized guidance at every stage, making asset acquisition more accessible for Gen Zs and Millennials.
“Republic Bank is big on empowering the youth. We provide tailored financial solutions for young adults. We invite the Gen Z’s and the Millennials to come in and listen to some financial advice from our experts. We can empower you to take that next step!” concluded Stanislaus.
The campaign officially launches in Saint Lucia and will run until March 31st. Customers are encouraged to visit their nearest Republic Bank branch or the official website at republicbankstlucia.com for more information.