Peter & Company Limited, one of the oldest and most recognizable companies in St Lucia will soon be known as Acado St. Lucia Limited. This name change comes as part of a larger rebranding exercise undertaken by Trinidad-based Agostini Limited.
The Agostini Group has operations in 10 markets, clients in over 30 countries and 3,500 employees. Group operations have traditionally been conducted through more than 20 companies, inclusive of legacy brands with strong community ties like Acado St. Lucia (formerly Peter & Company Limited). This rebrand establishes a new shared logo and brand identity for companies, unifying them under one visual identity for the first time.
Acado St. Lucia (Peter and Company Limited) became part of the Group in 2015 through its joint venture with Goddard Enterprises of Barbados. As part of the rebranding Acado St. Lucia will share the Agostini Group logo in a warm orange.
The logo features four leaf-like shapes, representing employees, partners, customers, and communities. They come together to create a spark of innovation and growth-the driving force behind the Group.
Speaking of the rebranding initiative, Acado St. Lucia CEO Juan Bailey said, “We have been part of the fabric of St. Lucia for 134 years. We are proud of our history and heritage. Our roots are deep here and even though our name has changed, our business and connection to this community remains the same. As part of the wider Agostini Group and specifically its Acado companies, this rebrand strengthens our position for future growth and reinforces our regional identity. This is an exciting moment in our history, and while we look forward to this new chapter and even greater success, we will continue to honour our rich legacy in unique ways.”
This change to Acado St. Lucia underscores (Peter and Company’s) position as part a wider regional presence and builds on its legacy while demonstrating the value of strong partnerships with the common purpose of improving lives through the building of strong, sustainable, and innovative businesses that serve as the benchmark for success.