CORALISLE Group Ltd (CG) is proud to announce its double victory at the prestigious 2024 Advertising Research Foundation (ARF) David Ogilvy Awards, held last week in New York City. CG secured two gold-level trophies in the categories of Financial Services & Insurance and Best Emerging Brand, recognizing the company’s exceptional creative work and insights-driven strategies.
The ARF David Ogilvy Awards are the premier awards honouring research and insights-driven advertising. Named after David Ogilvy, widely regarded as the “father of advertising” and founder of the Ogilvy agency, these awards pay tribute to his visionary belief in the power of research behind successful creative work. They celebrate advertising that brings breakthrough insights to life through the collaboration of research, creativity, and strategy.
In a statement, Anibal Casso, Chief Strategic Officer, Ogilvy North America, and Co-Chair of the Grand Jury for the ARF David Ogilvy Awards, said, “What makes the ARF David Ogilvy Awards unique is that beyond celebrating great creative and effective advertising, they honour the full scope and collaboration that unlocks the ‘aha moment’ behind breakthrough insights.”
Competing against global industry giants like Bank of America, Discover, and JP Morgan in the Financial Services & Insurance category, CG’s victory marks a significant achievement for the company, particularly as a Caribbean-based insurer. A Jury Member from the awards mentioned, “This was a near-perfect execution to discover the key insights. I especially loved the ethnographies exploring the culture of island life.”
CG’s CEO, Naz Farrow, expressed her excitement about the achievement: “This recognition on such a prestigious global stage is a significant milestone for us. As a small insurer based in the Caribbean, competing alongside some of the world’s largest financial institutions highlights the strength of our creative and strategic approach. The marketing team, along with our partners at Chemistry, has shown remarkable collaboration and dedication, and it’s gratifying to see our work resonate so broadly.”
CG’s achievements at the ARF David Ogilvy Awards were the result of a dynamic collaboration with its marketing partners at Chemistry, showcasing a shared commitment to innovative and effective strategies. Talley Hultgren, Chief Insight Officer at Chemistry, commented: “The depth and attention to detail in the research methodology was immense. We approached every aspect of this project with rigor and passion, and it’s incredibly rewarding to see that effort, and CG’s brave strategic approach, recognized on such a prominent stage.”
These accolades mark a major milestone for Coralisle Group, reaffirming its commitment to delivering innovative and effective advertising that communicates clearly to its clients and members. The company looks forward to building on this momentum and continuing to push creative boundaries in the industry.