Hey St. Lucia! What’s App & Win your way to a hot, new SUV from Campari!

PRESS RELEASE — Peter & Company Distribution (PCD), the exclusive distributor of Campari is thrilled to announce the launch of the “Campari WhatsApp & Win” Promotion which commenced on October 25. This year’s campaign is the biggest and most exciting one to date giving St. Lucians the opportunity to win a portion of US5000 and a chance at the grand prize of a Toyota Rush SUV along with weekly prizes with the purchase of specific sizes of Campari. Campaign runs from October 25 to December 26 2021 with the grand prize draw on January 10 2022.

Here’s How to enter: It’s as easy as Shop-Snap-Scan-Send!

1. Purchase one bottle of Campari 1L or 750ml at your favourite store
2. Snap/take a photo of your receipt as proof of purchase
3. Scan the QR code or send via WhatsApp to 1.888.682.8911
4. Send/upload the photo of your receipt via WhatsApp to 1.888.682.8911.
5. Tune in weekly to Hot FM to find out if you’re a winner
6. Each code will be automatically entered for the grand prize draw

Michele Kalloo, CEO of Peter and Company Distribution stated that “with over two billion users globally, WhatsApp is the leading digital communication platform. It’s relevance to our lives has been heightened by the ongoing pandemic, keeping us connected and engaged to each other and to our customers. It is therefore most fitting for Campari to leverage this platform to power the promotion to make it viral.” She went on to express her pride and elation over PCD’s ability to bring such an exciting campaign to St. Lucia during the festive season making it even more significant as the company kicks off its 130th anniversary celebrations this month.

Denver Alcee, Brand Manager, Campari also expressed his excitement over the launch of the promotion stating, “over the past few years Campari has placed great emphasis on implementing promotions in the St. Lucia market to reward our loyal consumers in big, bold ways. The brand has given away major prizes such as a cruise, home theatre system and trip to Trinidad Carnival. Our loyalty program is integral to building and growing our relationship with our devoted consumers and this year we are rewarding them in an even bigger, more meaningful way by giving away cash and a Toyota Rush SUV. We are deeply aware of how COVID 19 has impacted the lives of many individuals and it is the main reason for rolling out this campaign now, via WhatsApp which has become our standard way of communicating. This promotion is for you, our loyal consumers and I am encouraging you to participate enthusiastically.”

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