THE Saint Lucia Tourism Authority (SLTA) participated in the 31st edition of the International Tourism and Travel Show (SITV) in Montreal from October 25 – 27, 2019.
The SITV show is the largest travel show in Canada and it provides destinations with an opportunity to meet one on one with thousands of potential travellers in the French market to provide guidance on their next winter getaway.
With the participation of more than 400 exhibitors from the tourism sector, including 100 countries and more than 250 tourist regions, the SITV 2019 received over 30,000 visitors during the weekend.
This year, the SLTA exhibited with a double booth for prominent placement and maximum exposure. Senior Marketing Manager – Jackie Mathurin, a multi-lingual member of the team was on hand alongside Sales Director, Rod Hanna to ensure communication with the important French market.
Saint Lucia was also enriched by the presence of hotel partner Ti Kaye Resort and Spa to highlight the islands dive, romance and wellness offerings. As in previous years, its programming included free admission, lectures and meetings with bloggers who shared their travel experiences and recommendations.
A highlight of the show included a couple booking a trip to Saint Lucia with Sunwing Vacations immediately following SLTA’s recommendation for their next winter vacation. Getting to Saint Lucia from Montreal couldn’t be easier with direct service from Montreal with Sunwing beginning on December 14, 2019 until March 2020.