WITH the arrival of 2019, and 40 years since the independence of our island, the Saint Lucia Tourism Authority (SLTA) will be launching its newest marketing campaign.
In this latest campaign “Limitless Saint Lucia,” the Authority is aiming to reach and inspire a new audience of hundreds of thousands, organically, with stories of the island that will nurture into a future trip to our island. To do this, the organization is calling on the help of Saint Lucians in an effort to jointly raise awareness for the island.
The campaign promotes the destination as a true escape—with beautiful scenery, people and lush natural resources – and will utilize the images and stories submitted by every-day Saint Lucians to provide potential visitors with an intimate look into life on the island.
“As the intermediary between the travelers to our island and the locals who are the purveyors of these authentic experiences, the Saint Lucia Tourism Authority is aiming to bring innovative solutions that inspire travel,” remarked SLTA Director of Marketing for the USA, Kelly Fontenelle-Clarke, “the results of these partnerships and their substantial economic benefits bring significant impact to Saint Lucian communities and residents”.
Saint Lucians can get involved by sharing their images and videos online at: http://stlucia.stories.travel/invite/guest. The Saint Lucia Tourism Authority will help bring these stories to the world and by promoting the campaign through their social channels, media placements and press releases.
As an additional thank you, favourite submissions will get to unveil more secrets of the island with a $250 credit towards their own adventure.