PRESS RELEASE – CAMPARI, the popular aperitif distributed in Saint Lucia by Peter & Company Distribution, is getting ready to paint the town red – from Christmas all the way to Trinidad Carnival 2018.
Next weekend, Campari will launch its “Road to Trini Carnival 2018” activation, with a major promotional blitz which will include a full performance by Trinidad’s Soca Viking, Bunji Garlin.
“Campari continues to reflect very strongly in this market and over the years our Saint Lucian consumers have really shown their loyalty to the brand and this is our way of rewarding them,” said Denver Alcee, Campari Brand Manager with PCD.
The promotion campaign begins with a press launch on Thursday, November 2, followed by a Campari presence during the Gros Islet Street Party on Friday, November 3.
On Saturday, November 4, all roads lead to the Verve car park in Rodney Bay, where Campari and PCD will stage the biggest free Soca concert this side of town. The event will be headlined by Bunji Garlin and will also feature Saint Lucia’s Power Soca and Road March King, Ricky T. Shemmy J and Nerdy, Ezra the Fun Machine, A1 Jugglers, DJ Yellow and Sir Lancealot are also down to perform at the event which runs from 9:00 p.m. to 2:00 a.m.
Details for the “Road to Trini Carnival” promotion will be unveiled during next week’s launch, but this we know for sure — one lucky Saint Lucian and a friend will have a chance in 2018 to savour the ultimate carnival experience with Campari.
So get ready for a sensual indulgence of an exuberant experience, where bitter is truly sweeter and better with Campari, best enjoyed responsibly — of course.