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CWC, Facebook To Offer Free Wi-Fi

CABLE& Wireless Communications (CWC) yesterday announced a unique partnership with Facebook that will offer customers a simple, personalised way to access free Wi-Fi.

The Facebook Wi-Fi solution helps improve the consumer hotspot login experience by providing a quick and simple way for consumers to access Wi-Fi by logging in via Facebook, as well as giving local businesses more opportunities to connect with their customers, CWC said.

Customers connecting to a CWC-powered Wi-Fi network in participating locations will be able to open their browser on any mobile device or laptop to a ‘Facebook check-in page’. After logging in, customers will be directed to a localised Facebook Page, where they can receive the latest information about the business hosting the Wi-Fi service.

“At CWC, a key part of our Fixed-Mobile Convergence strategy is to enable our customers to access the internet wherever they are and on whatever data enabled device they happen to be using. Facebook Wi-Fi will enable a frictionless login experience in hundreds of CWC wireless hotspots across our markets and drive the best possible mobile internet experience,” said James McElvanna, CWC VP of Products.

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ArunaBharathi, Mobile Partner Manager at Facebook, said: “Not only does Facebook Wi-Fi allow customers free Wi-Fi in a cost-effective way, but it provides local businesses with new tools to engage their customers online and generate value for their products and local economies, resulting in a win-win for all.”

The first CWC market to launch with Facebook Wi-Fi will be LIME Barbados in Q1 2015.

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