CTO Caribbean Week 2026: Saint Lucia Aims to Strengthen Tourism Partnerships and Global Visibility

Saint Lucia is taking proactive steps to enhance its presence in the global market while exploring regional trends, innovations, and strategies for tourism growth in the Caribbean.

The Saint Lucia Tourism Authority (SLTA) is actively participating in the Caribbean Tourism Organization’s (CTO) Caribbean Week 2026 in New York. The event brings together regional tourism leaders, policymakers, airlines, travel advisors, media representatives, investors, and industry stakeholders to shape the future of Caribbean tourism.

The Saint Lucian delegation, led by Chief Executive Officer Louis E. A. Lewis, includes key members such as Dexter Percil, Director of Global Marketing; Anya Whitfield, Chief Financial Officer; Jennifer Maguire, USA PR Lead; and Francesca Commisso, Business Development Manager at Trove.

Under the theme “One Caribbean: Infinite Experiences,” Caribbean Week serves as one of the region’s premier tourism industry platforms. It provides opportunities to strengthen partnerships, influence decision-makers, generate exposure, and collectively position the Caribbean while highlighting the distinctive features of individual destinations.

During the week, Saint Lucia is showcasing its diverse tourism offerings, engaging in discussions on air connectivity, destination development, culture, festivals, and hidden gems. The delegation has participated in strategic meetings, networking sessions, and media forums to build relationships with key players in the travel trade, airline, media, and tourism sectors.

A noteworthy highlight includes Dexter Percil’s involvement in a marketing leadership panel focused on exploring regional trends, innovation, and strategies for Caribbean tourism growth.

Further enhancing its global visibility, Saint Lucia is partnering with the New York Yankees, one of sports’ most iconic brands. On June 3, the destination will host an in-stadium activation and takeover 100+ screens at Yankee Stadium during a live MLB broadcast, reaching millions of viewers worldwide.

CEO Louis E. A. Lewis emphasized that Caribbean Week is a vital platform for fostering relationships, promoting the destination, and ensuring Saint Lucia remains competitive in the global tourism landscape.

The Saint Lucia Tourism Authority continues to focus on leveraging strategic partnerships, innovative marketing initiatives, and regional collaboration to drive sustainable tourism growth and reinforce Saint Lucia’s status as a leading Caribbean destination.