Tourism authorities have stated that the increase in visitor arrivals during the carnival season is a testament to the destination’s popularity and allure.
The significant tourism boost in July, with a 32% increase from the previous year, is a clear indication of the success of the Lucian Carnival and improved flight accessibility.
The emphasis now is to continue focusing on the growth of the festival and maintain its historical significance while managing its expansion. There are plans to introduce new events for next year’s carnival, with a strong commitment to making it a success.
Tourism Minister Dr. Ernest Hilaire expounded on this latest development, alluding to the buoyant nature of the hospitality industry over the past years. He cited the Lucian Carnival festivity, in July, as a “huge success” with overwhelming support from patrons and revellers at various events.
“July, this year, was on par with 2019 …which was the biggest year that we’ve had in terms of tourism arrivals for the year,” Dr. Hilaire told reporters, at a media briefing, Monday.
This surge is attributed to the vibrant Lucian Carnival, American Airlines’ introduction of a second daily flight from Miami, and JetBlue’s additional daily flight from New York. The US market led this influx with a 52% rise month-on-month, while notable increases were also seen from the UK, Caribbean, and Canada.
Additionally, efforts to address and promote the yachting sector are underway, including upgrades to the Marigot Bay yachting area. The authorities are actively working to ensure the sustained growth and success of these events and sectors, with plans for increased cruise ship visitors and continued promotion of yachting activities.
The tourism minister added “We expect it to reach its peak very shortly … and we still have some issues with regional arrivals, and we do know that airlift is still an issue.”
He noted that the commitment to enhancing the festival’s appeal and maintaining its historical significance, along with the development plans for the yachting sector, reflects a clear vision for the future of tourism in Saint Lucia.
He said the “significant number of seats” for the summer has helped boost the arrivals. But meanwhile, “we are going to continue the efforts to promote yachting and try to attract a lot more yachts that we’ve had.”
Dr Hilaire stated that there are plans to upgrade the Marigot Bay yachting area, and the authorities have submitted plans to the Development Control Authority (DCA) in relation “to a complete redevelopment of Marigot Bay,and we’re finalizing plans for it.”
While noting that the efficiency of the country’s boat repair and maintenance facilities, the minister also disclosed plans to build another boat yard in Saint Lucia.