Digicel Launches Social Media Engagement And Commerce Platform

IN a significant step forward in its journey to become the digital lifestyle partner for its customers, Digicel St Lucia on Friday, August 2nd launched its new digital engagement platform Digicel More, in partnership with FastForward.ai, a Silicon Valley tech company revolutionizing mobile engagement. The FastForward.ai platform will enable Digicel St Lucia to reach, engage and enable commerce for its customers inside social media and messaging apps.

Digicel More is a powerful tool designed to bring comfort and ease to clients, engaging them quickly and efficiently by providing a channel through which they can change or buy new plans, review their purchase history, check their balance, check out personalized offers and promotions, and enjoy entertaining videos tailored to their preferences, all centered on Facebook Messenger — one of the most popular apps in St Lucia – without the need to download another app.

Digicel More uses machine learning and artificial intelligence to bring real-time automated offers, recommendations and answers, and 1-click purchases inside Facebook Messenger. The platform enables efficient management of digital campaigns and customer relationship management inside social media and messaging apps.

Siobhan James- Alexander, CEO at Digicel St Lucia, said, “We’re all about ensuring our customers can live their best digital lives and today marks another important step forward on our journey towards becoming a digital lifestyle partner for our customers. FastForward.ai’s unique platform provides the foundation to engage and serve our customers inside social media and significantly enhance their digital experience.”

FastForward.ai CEO, Augie K Fabela II, said, “We are excited to launch our platform with Digicel and to drive the mobile digital revolution in St Lucia together. FastForward.ai brings our Silicon Valley user experience and enables Digicel to give any mobile customer in St Lucia the convenience of 1-click digital commerce and account management inside the world’s premier social media and messaging apps.”