FEATHERS, sparkles, non-stop feting and hours of music, complemented the natural flair of the world’s most vibrant drink brand, Campari, at Trinidad Carnival 2019. From streets filled with revelers to endless parades of dazzling colours, Campari stood tall against the competition with eye catching branding, the most beautiful Carnival Queens and gleaming flash bar displays. As part of its regional ‘Come Together’ campaign the brand again ventured to the twin island republic to further cement itself as the drink of Carnival. In tow this year were three regional Campari Carnival Queens from the homes of the region’s most popular Carnivals; Jamaica, Barbados and Trinidad.
“2019 is the year for Campari Carnival, we have always been a celebratory drink, and there is no larger celebration for us in the region than Carnival, explained Kamal Powell, Brand Marketing Manager for the Region. “With Campari our consumers are always guaranteed one of a kind experiences and we get better at this each year.”
Following its ‘Win a Trip Trini Carnival’ campaign in Belize late last year, the brand team welcomed one lucky consumer and their guest to experience the unique activations, breath taking sites and magic of Carnival season in Trinidad. Belizean Joel Stephenson and his wife Suzie were selected as this year’s lucky recipients of the Campari VIP experience. Lucky winners received airfare, accommodation, spending money and access to the hottest fetes.
Continuing its Carnival crusade the brand and its Queens Rinelle Francis from Trinidad, Shanice Allen from Jamaica and Lesley Chapman Andrews from Barbados make their next Carnival stop in Jamaica. With Carnival activities set to jump into full swing in the coming weeks, the activities will culminate on April 28 with Road March.