PRESS RELEASE – AUTOMOTIVE Art (St Lucia) Ltd. has launched a major road safety education initiative in collaboration with several of St Lucia’s leading media houses. Automotive Art General Manager has expressed dismay at the high number of serious road accidents occurring in St. Lucia, particularly among the youth. Mr Halliday believes that corporate St Lucia has a role to play in helping to bring about positive change. The initiative will touch on a wide range of important topics such as speeding, drinking and driving, distracted driving, use of seat-belts and motorcycle safety among other issues.
According to Mr. Halliday “Too many people are being maimed and far too many lives are being lost on our roads. Our primary objective here is to save lives. One bad decision in a split second can have serious consequences. Our hope is that the messages will resonate and get road users to change behavior for the better.”
The multi-media campaign, which has been several months in planning will run in print, television, radio and online media. The participating media houses are Choice Media Network, Radio Caribbean International, The Wave and The VOICE Publishing Co. Ltd. Mr. Halliday expressed gratitude to the contributing media partners for readily embracing the initiative. According to Mr. Halliday, “None of the media partners hesitated when we approached them. They all saw the importance of the issue and quickly agreed to donate space and airtime to the initiative.”
Mr Halliday says he expects the initial phase of campaign to run for six months after which it will be reviewed.
Automotive Art is the Caribbean’s largest Auto-Care retailer of car enhancement products and services. With its corporate headquarters in Barbados, it currently trades in over 60 countries, inclusive of 15 Automotive Art franchise stores in nine countries throughout the Caribbean. Automotive Art operates two stores in St Lucia: Vide Boutielle, Castries and New Dock Road, Vieux Fort.