CHTA Head Praises Sandals Global Marketing

Image of Taska Prospere – Platinum Team Member

PRESS RELEASE – President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy, has complimented Sandals Resorts International for the role it has played in marketing Caribbean destinations to the world, and urged other hoteliers to become more involved.

Image: President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy
President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy

Troubetzkoy made the comment as she addressed the Sandals Halcyon Beach Staff Prestige Awards held recently.

The CHTA head said it is no surprise, therefore, that Sandals founder and Chairman, Gordon “Butch” Stewart, was honoured with the inaugural Caribbean Hotel and Resort Investment Summit (CHRIS) Lifetime Achievement Award this month.

“If it was not for the Sandals brand right now, advertising your Caribbean resorts online, in magazines, radio and television internationally, the world right now would hear very little of our amazing Caribbean region,” she said.

A Sandals ad runs on a major network in North America every 30 seconds, and Troubetzkoy added that it is important that other hoteliers play their part in marketing the Caribbean.

“It is unfair to Sandals that they should be holding all of us up. We need to work together; we need to combine our resources and brains to promote our destinations as a Caribbean region. This helps all of us, so let’s find ways of doing it together,” said Troubetzkoy.

Image of Taska Prospere – Platinum Team Member
Taska Prospere – Platinum Team Member

One of the most important factors in attracting visitors to the Caribbean are the people who staff the region’s many resorts, and Troubetzkoy commended initiatives such as the Sandals Prestige Awards for recognizing the efforts of its team members.

“Let’s face it — our visitors may be attracted to our beautiful landscape, our Caribbean sun, sand and sea, and other attractions, but it is the Caribbean people that are our greatest treasure,” she said.

Image: Davina Reynolds – Diamond Team Member
Davina Reynolds – Diamond Team Member

Sandals Halcyon General Manager, Christopher Elliott, crowned butler Davina Reynolds as its Diamond Team Member of 2016 while Hotel Manager, Martina Roth, handed out the award for the Platinum Team Member to TaskaProspere from the Kitchen.

Other winners included: KishaProspere, Kitchen – Mover and Shaker; Dora Parente, Restaurant – Legendary Team Member; Khadijah Preville, Front Office – Circle of Joy; Yohanne Joseph, Watersports – Earth Guardian; Lucy Monerville, Food and Beverage – Sandals Sentinel; Rodroy Thomas, Executive Chef – Standing Ovation; ShondellLubin, Resort Shop – Money Maker; Shara Charles, Bars – People’s Choice; Collette Francis, Housekeeping – Heart of House; Lesley Johnny, Landscaping – Pace Setter; Aaron Mederick, Bars – All Rounder; Ruth Dubois, Front Office – MVP.

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