LIME, FRC Team Up For Kweyol Heritage Month

LIME St. Lucia Commercial Manager Cheryl Francis. (Photo: Anthony De Beauville)

LIME is a major sponsor of the event scheduled to run throughout October. The company is a long-time supporter of St. Lucia’s most widely celebrated cultural event and has been one of the premier sponsors of Kwéyòl Heritage Month over the past decade.

At a press launch held at the Folk Research Centre on Tuesday, LIME Commercial Lead, Cheryl Francis said the company is providing the FRC with a cash donation and additional assistance by way of free mobile credit, promotional airtime on LIME radio programmes and help with advertising.

LIME is also sponsoring Jounen Kwéyòl celebrations in Laborie, TiRocher, Micoud and Canaries. Each of the host communities will receive financial support along with free mobile credit and radio airtime for commercials

Ms Francis said LIME is looking forward to working with the FRC to make Kweyol Heritage Month a thrilling experience for the people of St. Lucia.

“We see our investments in Kweyol Heritage Month as a way of helping to grow the economy. We also want to ensure that everyone gets the opportunity ro enjoy this wonderful celebration. LIME responds to the needs of the communities in ways that impact positively on the lives of the people we serve,” she added.

Chairman of the FRC, Hilary La Force, expressed his appreciation for the support from LIME.

“It is good that LIME continues to be intimately involved in our communities and in promoting St. Lucia’s Kwéyòl heritage, and helping to reinforce our sense of national identity. The FRC is deeply grateful for their support,” Mr. La Force added.

This year’s celebration will feature numerous cultural shows and recreational activities, including LawennKwéyòl, JennesKwéyòl, music, a storytelling and poetry fiesta and the popular Woulélaba competition. Two weeks of special programmes are planned for the schools.

The month climaxes with the Jounen Kwéyòl community fairs held on the last Sunday of October.

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