March 2026 marks a sweet new chapter for St. Lucia as Donut Boys, the Caribbean’s largest donut brand, officially launches on the island.
Founded in 1996 in Trinidad and Tobago under the Global Brands Group of Companies, Donut Boys began as a modest four-person operation producing just over 1,000 donuts per day. Today, the brand has grown into a high-volume operation producing more than 15,000 donuts daily and employing over 50 team members. This growth reflects not only strong demand, but a commitment to quality, consistency, and Caribbean pride.
Operating in Trinidad and Tobago, St. Kitts and Nevis, and now St. Lucia, Donut Boys continues to expand its regional footprint while attempting to stay true to one core promise: freshness every single day.
“We do not distribute or sell donuts that are not freshly produced — that’s something consumers can be confident in,” says William Sabga-Aboud, Executive, Global Brands Group. “Our commitment to daily freshness is a defining standard of our brand and a key factor behind our customer loyalty.”
Sabga-Aboud says St. Lucian customers can look forward to beloved classics such as apple fritters, cinnamon twists, Long Johns, and centre-filled donuts, alongside fan-favourite vanilla and chocolate iced options. The brand’s premium line will also introduce what is described as innovative designs and exciting seasonal flavours throughout the year.
“Our hope is that you find a bit of happiness in every donut,” says Nadia Polius, Country Manager, Falcon Holdings. “We want to celebrate life’s everyday wins with you — whether it’s a well-deserved pick-me-up after a long day or a major milestone like a promotion at work.”
With products designed for everyone — from children and families to working professionals and corporate teams — Donut Boys reiterates that they remain committed to serving the everyday Caribbean consumer with the highest standards of quality and consistency.
Beginning this month, March 2026, Donut Boys will be available at Rituals in Choc Estate and Rituals at the Baywalk Shopping Mall.