With the island abuzz for the staging of the 31st edition of the Saint Lucia Jazz and Arts Festival, Heineken® has been announced as the Official Partner Beverage for the Festival. A sponsor of the festival from its inception, the brand’s support in 2024 is also extending to community and fringe Jazz events including Soufriere Jazz, Monchy Mizik en Kwéyòl, Jazz Sampler and Desrisseaux Jazz, as it has in the recent years. As the official beverage sponsor for the upcoming event, Heineken intends to add a refreshing touch to the vibrant musical celebration.
Senior Category Manager (Alcohol Portfolio at Heineken Saint Lucia Ltd) shares, “we are excited to be partners for the Saint Lucia Jazz and Arts Festival and events across the island. As a globally renowned brand synonymous with quality and enjoyment, Heineken®’s partnership with the festival represents a harmonious blend of sophistication and good times. The festival, known for its stellar lineup of world-class musicians, will feature unique Heineken® experiences at various events. Our total sponsorship value is over $80,000.00 XCD which we hope will contribute to further enhancing various elements of the festival.”
“We’ve gotten the excitement going with Jazz Sampler held this past Saturday (April 20th), which was a spectacular event. We anticipate that the balance of the festivities will be nothing short of amazing given the range of musical offerings and genres across the events. However, more importantly we trust that our contribution to the festivals creates a greater positive socio- economic impact on the island,” Sylvester added.
Patrons of the festival can look forward to the return of the Heineken® beer garden at Main Stage events at Pigeon Island National Landmark and receive the latest updates by following @heineken.slu on Instagram.